An opportunity like this only comes once in a few years, maybe even once in a few decades. An example of a really inspirational talk by a G E E K ! NOT A MARKETER! not a salesman! A real technologists and in addition a college professor. If you are a technologists or an engineer turned marketer here is a great example of how to talk and get not just interest but respect and admiration.
See on YouTube http://www.youtube.com/watch?v=ji5_MqicxSo
Summary: Randy Pausch was a VR (virtual reality) professor at Carnegie Mellon. This puts him in the Uber-Geek category in my book. In 2007 he was diagnosed with terminal cancer and as the tradition in academia goes he was asked to give "the last lecture". This is a tradition of retiring professors imparting their last bit of wisdom to their students. But this is the last bit of tradition and sentimentality in this story.
Randy Pausch although an accomplished technologist talked more about his life than what he has done in life technically. The sub-title to his talk is "Achieving your childhood dreams". He does mention quite a bit of history about his career mostly in personal terms. If you are a technologists and you give talks this is one of the best examples of how to "sneak in" personal and emotional material to technical subjects. I will not mention more about the talk, see it for yourself.
Next time I will look at some of the techniques and observations about the lecture and some of the other talks from people mentioned so far. Please e-Mail me if you have a favorite speaker or a lecture about technology or marketing of technology. Thanks...
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